# Widgets

In **Customization > Widgets** you turn on analytics, advertising and support tools in
the store, with no code. Each widget says where to find the ID in the service: paste it
and turn it on.

![The Widgets screen with the consent notice and each tool](shots/appearance-widgets.webp)

## The tools

| Type | Tool | What it is for |
| --- | --- | --- |
| Analytics | Google Analytics 4 | How many people visit the store and where they come from |
| Analytics | Microsoft Clarity | Heatmaps and session recordings |
| Advertising | Google Ads | Measure the sales from Google ads |
| Advertising | Meta Pixel | Measure Facebook and Instagram ads |
| Advertising | TikTok Pixel | Measure TikTok ads |
| Advertising | OpenAI Ads | Measure OpenAI ads |
| Advertising | Utmify | Track the sales of each campaign |
| Support | Crisp | Support chat in the store |
| Support | Tawk.to | Support chat in the store |

## Turn on a widget

1. Find the tool on the screen.
2. Get the ID on the service's site (the screen explains where). On Google Analytics 4,
   for example, it is the measurement ID:

   ```text Measurement ID
   G-PX12AB34CD
   ```

3. Paste it in the field, turn on the switch and click **Save**.

## Player consent

With an analytics or advertising tool on, the store shows a consent banner, and nothing
loads before the player accepts. Brazil's data protection law (LGPD) requires it, and it
cannot be turned off separately. Support tools do not need the banner.

> [!NOTE]
> Without consent, the tool does not load for that player. That is why Analytics numbers
> stay below the real total of visits.

> [!TIP]
> To measure a campaign from start to finish, also use a coupon of its own in
> [Marketing](/en/finance/reports/#marketing): the dashboard shows how much came back for
> each unit of money invested.