# Reports

The reports answer two questions: which product and which server bring the most
result, and how much came back from each campaign. They are in **Finance >
Reports** and **Finance > Marketing**.

## Margin by product

In **Finance > Reports**, **Products** tab, each product sold in the period shows
with **Sold**, **Received**, **Fee**, **Cost per unit**, **Cost** and **Margin**.

![Reports: the margin of each product in the period](shots/finance-reports.webp)

- **Received** is the part of the order that belonged to the product, with coupon
  and credits already taken off.
- The gateway **Fee** is split by the period's average fee, because it is charged
  per order.
- **Cost** is what you enter with the pencil, per unit: license, key, payout to
  the creator. If delivering costs nothing, enter zero.
- **Margin** is received minus fee and cost, as an amount and a percentage.

A product with no cost entered shows as **Not set**, and its margin only takes off
the fee.

```text Margin example
Gold VIP: 10 sold, received R$ 499.00
fee: R$ 24.85   cost: R$ 0.00 per unit
margin: 499.00 − 24.85 − 0.00 = R$ 474.15 (95%)
```

## Result by server

On the **Servers** tab, each store server shows with the **Received** from sales of
its products, the fee and the cost of those products, **Other income** and the
expenses linked to it, and the **Result**.

For an expense to count on a server, pick the server in the **Server** field when
entering it or when adding a recurring expense. A product counts on the server
chosen in its own form. Whatever belongs to no server goes on the **No server**
line. The Hystore subscription, partner commissions and refunds belong to the
whole store and do not enter this report.

> [!TIP]
> Enter the hosting of each server with the server chosen. Then you can see whether
> BedWars pays for itself or whether Survival holds up the network.

## Marketing

In **Finance > Marketing** you measure the return of each campaign.

1. Click **New campaign**.
2. Give it a name, pick the channel (ads, content creator, server list, giveaway,
   community or other), the start, the end (optional) and the coupons that measure
   its sales.
3. Save.

![Marketing: the return of each campaign](shots/finance-campaigns.webp)

- **Sold** counts the orders paid with those coupons, within the period.
- **Invested** adds the paid entries linked to the campaign (pick the campaign in
  the **Campaign** field when entering) and the partner commission of those
  orders.
- **Return** shows how much came back for each unit of money invested, with
  orders, new buyers and cost per order.

Each coupon belongs to one campaign only: use a coupon of its own for each
campaign. Next to each coupon is the store link with `?cupom=` and the copy
button; whoever opens that link gets the code taken to the cart.

```text Campaign link
https://redepixel.hystore.com.br/?cupom=TIOCRAFT
```

**Archive** removes the campaign from the choices without deleting the numbers.